Make Adding Value To Customers Experience A Priority & You’ll be Far From Wrong!
Back in the day, it was sometimes sufficient to slap up a site and open for business, and you’d probably do okay. Not anymore.
Competition is keen, and those that don’t understand that delivering value is the principal goal of any business online are going to end up struggling to make ends meet. This is particularly true in relation to marketing via email or social media. Let’s look at why this is so.
Why you need to prize value
The primary reason is that it will help your brand get noticed in a sea of mediocrity. Monitor conversations online and you’ll see, in most cases, two types: ones that slam a company or product and ones that effuse praise. Anything else is ignored. Making these folks talk about both you and your brand in a positive light is your job, and the most effective way to do that is by over-delivering. That can happen in many ways. It might mean delivering surprise bonuses, sales, appreciation gifts and many more. Any of these can delight the customer, who will consequently share their experience and also return for more!
Why email and social media are different
While your website and other pages you have online have an amount of built-in credibility, you need to work a bit harder for similar results in both email and social media.
This simply means delivering value! The main difference lies in the reality that while they are both, at least marginally, permission-based marketing vehicles, each audience is particularly attuned to being “sold to”, and won’t tolerate it. In email, it’s not as negative, as email has long been a marketing vehicle.
What’s different now is the requirement to deliver value as a part of your message, so as to engender enough trust that they will “allow” you to send the occasional marketing message. In your social media channels, it’s much more volatile when it comes to marketing messages. Nevertheless, that means it is a perfect vehicle for enticing them to the next step with a value proposition.
After they opted into an email list from your social media channels, they are much more likely to be responsive to your marketing messages.
Make value your mission!
When you do this, regardless of what medium you are working in, you’ll discover a way more responsive and loyal crowd!
